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~isPartOf:"Journal of business research : JBR"
~person:"Koç, Ümit"
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Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan
;
Suri, Rajneesh
;
Chao, Mike Chen-Ho
;
Koç, Ümit
- In:
Journal of business research : JBR
76
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
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