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~isPartOf:"Journal of business research : JBR"
~person:"Liu, Martin J."
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Liu, Martin J.
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
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Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
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