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~isPartOf:"Journal of business research : JBR"
~person:"Martin, Drew"
~person:"Melewar, T. C."
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Brand management
11
Markenführung
11
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Markenimage
6
Destination management
5
Destinationsmanagement
5
Holiday behaviour
5
Urlaubsverhalten
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Corporate reputation
4
Customer satisfaction
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Firmenimage
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Kundenzufriedenheit
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Tourism marketing
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Tourismusmarketing
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Beziehungsmarketing
3
Brand
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Hotel industry
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Innovation
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Innovation management
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Innovationsmanagement
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Markenartikel
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Martin, Drew
Melewar, T. C.
Ko, Eunju
20
Sharma, Piyush
20
Parida, Vinit
19
Vrontis, Demetris
17
Kraus, Sascha
16
Oghazi, Pejvak
16
Gupta, Suraksha
15
Bouncken, Ricarda B.
14
Malik, Ashish
14
Pereira, Vijay
14
Wincent, Joakim
13
Budhwar, Pawan S.
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Huarng, Kun-Huang
12
Kim, Kyung Hoon
12
Khan, Zaheer
11
Laroche, Michel
11
Amankwah-Amoah, Joseph
10
Diamantopoulos, Adamantios
10
Gustafsson, Anders
10
Valette-Florence, Pierre
10
Balaji, M. S.
9
Bartikowski, Boris
9
Brenes, Esteban R.
9
Kumar, Satish
9
Merrilees, Bill
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
9
Veloutsou, Cleopatra
9
Adomako, Samuel
8
Babin, Barry J.
8
Chatterjee, Sheshadri
8
Chaudhuri, Ranjan
8
De Chernatony, Leslie
8
Dwivedi, Yogesh Kumar
8
Fredrich, Viktor
8
Johnston, Wesley J.
8
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Journal of business research : JBR
European journal of marketing : EJM
6
International studies of management and organization
6
The marketing review
6
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
Building corporate identity, image and reputation in the digital era
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : MM
3
Journal of world business : JWB
3
Corporate reputation review
2
Corporate reputation review : an international journal
2
Journal of marketing communications
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Routledge studies in marketing
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Are you ready? : preparing for international operations
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Ethical and social marketing in Asia : incorporating fairness management
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International Journal of Culture, Tourism and Hospitality Research - Volume 1, Issue 4
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
21
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1
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
2
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
3
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
4
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
5
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
6
Service innovation, renewal, and adoption/rejection in dynamic global contexts
Martin, Drew
;
Gustafsson, Anders
;
Choi, Sunmee
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2397-2400
Persistent link: https://www.econbiz.de/10011490963
Saved in:
7
The efficacy of shopping value in predicting destination loyalty
Sirakaya-Turk, Ercan
;
Ekinci, Yuskel
;
Martin, Drew
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1878-1885
Persistent link: https://www.econbiz.de/10011384159
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
10
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
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