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~isPartOf:"Journal of business research : JBR"
~person:"Matthes, Jörg"
~subject:"Advertising"
~type_genre:"Article in journal"
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
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Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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