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~isPartOf:"Journal of business research : JBR"
~person:"Melewar, T. C."
~person:"Romaniuk, Jenni"
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Brand
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Melewar, T. C.
Romaniuk, Jenni
Ko, Eunju
6
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4
Diamantopoulos, Adamantios
4
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4
Gupta, Suraksha
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Phau, Ian
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Teck Ming Tan
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Journal of business research : JBR
International journal of market research : JMRS ; the journal of the Market Research Society
5
European journal of marketing : EJM
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
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Australasian marketing journal
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Brand management ; Vol. 2
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EuroMed journal of business
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European journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
4
Brand defection in a business-to-business financial service
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003840038
Saved in:
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