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~isPartOf:"Journal of business research : JBR"
~person:"Michel, Géraldine"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Michel, Géraldine
Diamantopoulos, Adamantios
8
Foroudi, Pantea
7
Melewar, T. C.
6
Merchant, Altaf
5
Valette-Florence, Pierre
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Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Bang, Nguyen
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Dwivedi, Yogesh Kumar
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Fastoso, Fernando
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Filieri, Raffaele
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Foroudi, Mohammad Mahdi
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Halkias, Georgios
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Hultman, Magnus
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Kim, Kyung Hoon
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Pantano, Eleonora
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Journal of business research : JBR
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
2
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna
;
Michel, Géraldine
- In:
Journal of business research : JBR
153
(
2022
),
pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Saved in:
3
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
4
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Saved in:
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