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~isPartOf:"Journal of business research : JBR"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
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Consumer behaviour
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Pelsmacker, Patrick de
Ko, Eunju
13
Balaji, M. S.
8
Diamantopoulos, Adamantios
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Roy, Sanjit
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Valette-Florence, Pierre
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Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
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International marketing review
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The journal of brand management : an international journal
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International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business and psychology
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Journal of business ethics : JOBE
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of service management
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Marketing letters : a journal of research in marketing
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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