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~isPartOf:"Journal of business research : JBR"
~person:"Rapp, Adam"
~subject:"Beziehungsmarketing"
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A more comprehensive understanding and measure of customer helping behavior
Wiggins Johnson, Jennifer
;
Rapp, Adam
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 787-792
Persistent link: https://www.econbiz.de/10009238398
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