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~isPartOf:"Journal of business research : JBR"
~person:"Roper, Stuart"
~source:"econis"
~subject:"Internationales Marketing"
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Journal of business research : JBR
The journal of brand management : an international journal
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Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart
;
Iglesias, Oriol
;
Rodrigues, Clarinda
- In:
Journal of business research : JBR
96
(
2019
),
pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
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