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~isPartOf:"Journal of business research : JBR"
~person:"Silveira, Cleo Schmitt"
~subject:"Customer value"
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Customer equity and market value : two methods, same results?
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1752-1758
Persistent link: https://www.econbiz.de/10009683138
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