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~isPartOf:"Journal of business research : JBR"
~person:"Tafesse, Wondwesen"
~subject:"Marketingmanagement"
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Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
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