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~isPartOf:"Journal of business research : JBR"
~person:"Tanudharma, Istiharini"
~subject:"Customer satisfaction"
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Customer satisfaction
Beziehungsmarketing
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Consumer behaviour
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Emotion
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Konsumentenverhalten
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Kundenbindungsprogramm
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Kundenzufriedenheit
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The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
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