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~isPartOf:"Journal of business research : JBR"
~person:"Vaishnav, Bharat"
~subject:"Marketing"
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A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
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