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~isPartOf:"Journal of business research : JBR"
~person:"Veloutsou, Cleopatra"
~subject:"Brand community identity"
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Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
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