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~isPartOf:"Journal of business research : JBR"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Theorie"
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Verhoef, Peter C.
Ko, Eunju
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Kim, Kyung Hoon
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Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
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ERIM report series research in management
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Journal of the Academy of Marketing Science
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European management journal
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Customer engagement : contemporary issues and challenges
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ERIM Report Series Reference
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Foundations and trends in marketing : FTMKT
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Handbook of marketing strategy
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Handbook of research on customer equity in marketing
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MSI reports : working paper series
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Marketing : journal of research and management
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Marketing accountability for marketing and non-marketing outcomes
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Marketing letters : a journal of research in marketing
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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The Routledge companion to strategic marketing
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The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
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