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~isPartOf:"Journal of business research : JBR"
~person:"Yuan, Chun Lin"
~subject:"Relationship marketing"
~subject:"Social Web"
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Yuan, Chun Lin
Ko, Eunju
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Kim, Kyung Hoon
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Kim, Juran
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Journal of business research : JBR
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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