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~isPartOf:"Journal of business research : JBR"
~person:"Yuan, Ruizhi"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand extension
1
Brand identity
1
Brand image
1
Brand management
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Consumer behaviour
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Higher education
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Higher education institution
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Hochschule
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Legitimacy
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Markenführung
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Yuan, Ruizhi
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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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