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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Search: subject_exact:"Testimonialwerbung"
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Athletes
Markenimage
Celebrity endorsement
25
Celebrity-Werbung
25
Brand management
14
Markenführung
14
Brand image
13
Consumer behaviour
12
Konsumentenverhalten
12
Advertising effects
11
Werbewirkung
11
Brand
10
Markenartikel
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Social web
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Internet marketing
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Beziehungsmarketing
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Managers
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Personality psychology
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Persönlichkeitspsychologie
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Sportler
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Attributions
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Authenticity
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Brand credibility
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Brand love
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Celebrity brand
2
Celebrity endorser
2
Firm performance
2
Fit
2
Human brands
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Transgression
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Unternehmenserfolg
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Albert, Noël
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Ambroise, Laure
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Arsena, Ashley
1
Banerjee, Saikat
1
Bauer, Brittney C.
1
Cambra-Fierro, Jesus
1
Carlson, Brad D.
1
Centeno, Dave
1
Centeno, Edgar
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Chatzopoulou, Elena
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Chaudhuri, Bibek Ray
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Decker, Reinhold
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Dennis, Charles
1
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1
Eisingerich, Andreas B
1
English, Rebecca
1
Foroudi, Pantea
1
Foti, Lianne
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Han, Jeongsoo
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Hussain, Shahzeb
1
Johns, Raechel
1
Jones, Scott
1
Jun, Mina
1
Kim, Kyung Hoon
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Klostermann, Jan
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Lala, Vishal
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Max, Alexander
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Meißner, Martin
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Melewar, T. C.
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Moon, Hakil
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Osorio, Maria Lucila
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Piacentini, Maria
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Priporas, Constantinos-Vasilios
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Santiago, Joanna Krywalski
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Silvera, David H.
1
Teng, Lefa
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Journal of business research : JBR
International journal of sports marketing & sponsorship
9
Psychology & marketing
9
Journal of advertising research
8
The journal of product & brand management
8
International journal of sport management and marketing : IJSMM
6
Journal of marketing communications
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing letters : a journal of research in marketing
4
Global business review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
European Sport management quarterly : ESMQ
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of sports economics
2
Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arts and the market : AAM
1
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ECONIS (ZBW)
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1
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
4
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
5
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
6
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
7
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
8
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Journal of business research : JBR
109
(
2020
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
Saved in:
9
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
10
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
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