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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Consumer creativity"
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Journal of business research : JBR
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How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin
;
Choo, Ho Jung
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
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