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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Personality psychology"
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Personality psychology
Brand management
583
Markenführung
583
Consumer behaviour
393
Konsumentenverhalten
393
Brand image
337
Markenimage
337
Brand
238
Markenartikel
231
Beziehungsmarketing
132
Relationship marketing
132
Social Web
103
Social web
103
Internet marketing
83
Online-Marketing
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Luxury goods
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Advertising effects
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Werbewirkung
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Marketing management
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Marketingmanagement
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Brand equity
39
Branding
38
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38
Customer integration
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Kundenintegration
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Persönlichkeitspsychologie
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Advertising
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Emotion
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Customer satisfaction
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Werbung
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Corporate reputation
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Firmenimage
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International marketing
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Internationales Marketing
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Brand loyalty
23
Corporate Social Responsibility
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Wallpach, Sylvia von
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Al Zagir, Nadia
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Anthoni, Kristine
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Black, Iain
2
Espersen, Peter
2
Fastoso, Fernando
2
Hemetsberger, Andrea
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Japutra, Arnold
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Ashikuzzaman, Md.
1
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Balaji, M. S.
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Balmer, John M.T.
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Björk, Peter
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Brodie, Roderick J.
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Journal of business research : JBR
The journal of brand management : an international journal
23
The journal of product & brand management
16
Psychology & marketing
13
Journal of retailing and consumer services
8
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of international consumer marketing
6
International journal of sports marketing & sponsorship
5
Journal of fashion marketing and management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of hospitality management
4
International marketing review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International review on public and non-profit marketing
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
Technological forecasting & social change : an international journal
3
Arts and the market
2
Branded lives : the production and consumption of meaning at work
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Gabler Research
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ECONIS (ZBW)
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1
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
2
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
3
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands
Thürridl, Carina
;
Kamleitner, Bernadette
;
Ruzeviciute, Ruta
- In:
Journal of business research : JBR
107
(
2020
),
pp. 89-103
Persistent link: https://www.econbiz.de/10012156721
Saved in:
6
Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
Saved in:
7
Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona
;
Cui, Charles Chi
- In:
Journal of business research : JBR
113
(
2020
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
Saved in:
8
Inspire me to purchase : consumers' personal control and preference for underdog brand positioning
Tang, Yangyi
;
Tsang, Alex S. L.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 101-109
Persistent link: https://www.econbiz.de/10012270844
Saved in:
9
An integrated model of city and neighborhood identities : a tale of two cities
Sadeque, Saalem
;
Roy, Sanjit
;
Swapan, Mohammad Shahidul …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 780-790
Persistent link: https://www.econbiz.de/10012288100
Saved in:
10
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
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