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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Motivation"
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Advertising effects
Motivation
Cognition
166
Kognition
166
Consumer behaviour
67
Konsumentenverhalten
67
Emotion
32
Brand image
15
Markenimage
15
Decision
14
Entscheidung
14
Werbewirkung
13
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12
Entrepreneurship
12
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9
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Interkulturelles Management
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Relationship marketing
7
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Cultural intelligence
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Homer, Pamela Miles
2
Arslanagic-Kalajdzic, Maja
1
Bagozzi, Richard P.
1
Castrogiovanni, Gary J.
1
Chebat, Jean-Charles
1
Chen, Tingting
1
Dheer, Ratan J. S.
1
Diamantopoulos, Adamantios
1
Fortenberry Jr., John L.
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Gillespie, Brian
1
Gilli, Katharina
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Hesapci-Sanaktekin, Ozlem
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Huhmann, Bruce A.
1
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1
Kareklas, Ioannis
1
Ketron, Seth
1
Kim, Tae-Yeol
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Krishen, Anjala S.
1
Kwak, Dae Hee
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Lahti, Tom
1
Lee, Deog-Ro
1
Lee, Joon Sung
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Li, Fuli
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Li, Hua
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Liang, Beichen
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Liu, Martin J.
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Naletelich, Kelly
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Richard, Marie-Odile
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
8
Psychology & marketing
7
Marketing letters : a journal of research in marketing
6
International entrepreneurship and management journal
5
Journal of advertising research
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of retailing and consumer services
5
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing : EJM
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
SpringerLink / Bücher
4
Discussion paper
3
Discussion paper series / IZA
3
European research studies
3
Health marketing quarterly
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
Journal of current issues and research in advertising : JCIRA
3
Journal of management : JOM
3
Marketing intelligence & planning
3
The international journal of management education
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Applied economics letters
2
CESifo working papers
2
Economics of education review
2
Elgar research agendas
2
European journal of marketing
2
Family business review : journal of the Family Firm Institute
2
Forschungsgruppe Konsum und Verhalten
2
IZA Discussion Paper
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ECONIS (ZBW)
21
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Cognitive adaptability's impact on entrepreneurial intent : the mediating roles of entrepreneurial passion and efficacy
Dheer, Ratan J. S.
;
Castrogiovanni, Gary J.
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014294846
Saved in:
3
In search of the Holy Grail in global virtual teams : the mediating role of satisfaction on performance outcomes
Gilli, Katharina
;
Veglio, Valerio
;
Gunkel, Marjaana
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 325-337
Persistent link: https://www.econbiz.de/10013271406
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
5
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
6
When sadness and hope work to motivate charitable giving
Homer, Pamela Miles
- In:
Journal of business research : JBR
133
(
2021
),
pp. 420-431
Persistent link: https://www.econbiz.de/10012590280
Saved in:
7
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
8
The role of inspiration in entrepreneurship : theory and the future research agenda
Wartiovaara, Markus
;
Lahti, Tom
;
Wincent, Joakim
- In:
Journal of business research : JBR
101
(
2019
),
pp. 548-554
Persistent link: https://www.econbiz.de/10012103477
Saved in:
9
Driving down danger : using regulatory focus and elaborative approach to reduce intentions to text & drive
Naletelich, Kelly
;
Ketron, Seth
;
Spears, Nancy
- In:
Journal of business research : JBR
100
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10012023778
Saved in:
10
A motivational-cognitive model of creativity and the role of autonomy
Li, Hua
;
Li, Fuli
;
Chen, Tingting
- In:
Journal of business research : JBR
92
(
2018
),
pp. 179-188
Persistent link: https://www.econbiz.de/10011925367
Saved in:
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