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~subject:"Advertising effects"
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Search: subject:"Virtual reality"
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Advertising effects
Virtual reality
54
Virtuelle Realität
53
Consumer behaviour
38
Konsumentenverhalten
38
Social Web
18
Social web
18
Online retailing
11
Online-Handel
11
Augmented reality
10
Brand management
10
Markenführung
10
Einzelhandel
8
Retail trade
8
Beziehungsmarketing
7
Brand image
7
Experiment
7
Markenimage
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
E-commerce
5
Electronic Commerce
5
Presence
5
Virtual organization
5
Virtual team
5
Virtuelle Organisation
5
Virtuelles Team
5
Computerspiel
4
Customer integration
4
Customer satisfaction
4
Kundenintegration
4
Kundenzufriedenheit
4
Video game
4
Virtual influencer
4
Bibliometrics
3
Bibliometrie
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Holiday behaviour
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Behl, Abhishek
1
Chen, Huan
1
Huang, Jianping
1
Jayawardena, Nirma Sadamali
1
Quach, Sara
1
Razzaq, Ali
1
Thaichon, Park
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Wan, Xiaoang
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Journal of business research : JBR
Journal of retailing and consumer services
7
Journal of advertising : official publication of the American Academy of Advertising
2
Psychology & marketing
2
Business horizons
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital advertising : theory and research
1
Economics and business review
1
Electronic retailing
1
Information technology & tourism
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of electronic commerce research : JECR
1
Journal of global information management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of vacation marketing
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Mathematical methods of operations research
1
Recht - Personal - Ökologie - Unternehmung : Festschrift für Prof. Dr. Manfred Kohler zum 65. Geburtstag
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
3
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1
"The persuasion effects of
virtual
reality
(VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
From brain variations to individual differences in the color-flavor incongruency effect : a combined
virtual
reality
and resting-state fMRI study
Huang, Jianping
;
Zhao, Ping
;
Wan, Xiaoang
- In:
Journal of business research : JBR
123
(
2021
),
pp. 604-612
Persistent link: https://www.econbiz.de/10012435367
Saved in:
3
The influence of dialogic engagement and prominence on visual product placement in
virtual
reality
videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
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