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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
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Advertising effects
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Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Application of gaming in new media marketing
4
Journal of advertising research
4
Journal of promotion management : JPM
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Psychology & marketing
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Cutting edge international research
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Journal of consumer behaviour : an international research review
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advertising, promotion, and new media
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Breaking new ground in theory and practice
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
2
Innovatives Markenmanagement
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
2
Journal of Indian business research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of electronic commerce research : JECR
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing : ZFP ; journal of research and management
2
Reihe: Marketing : MAR
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Young consumers : insight and ideas for responsible marketers
2
Advertising and violence : concepts and perspectives
1
Advertising in new formats and media : current research and implications for marketers
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Markt : international journal of marketing
1
Electronic commerce research
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
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European journal of operational research : EJOR
1
European research studies
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International journal of electronic business
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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