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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
1,896
Konsumentenverhalten
1,896
Brand management
393
Markenführung
393
Brand image
354
Markenimage
354
Beziehungsmarketing
338
Relationship marketing
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Brand
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Markenartikel
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Social Web
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Online-Marketing
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Online retailing
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Online-Handel
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Luxusgüter
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Viral marketing
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Virales Marketing
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Einzelhandel
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Dienstleistungsqualität
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Werbung
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Experiment
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Perception
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Wahrnehmung
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Corporate Social Responsibility
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Septianto, Felix
4
Teng, Lefa
4
Choi, Yung Kyun
3
Dens, Nathalie
3
Taylor, Charles Raymond
3
Das, Gopal
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Jha, Subhash
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
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2
Lu, Yue
2
Luna, David
2
McKay-Nesbitt, Jane
2
Monfort, Abel
2
Northey, Gavin
2
Pelsmacker, Patrick de
2
Pracejus, John W.
2
Smith, Malcolm C.
2
Sreejesh, S.
2
Thomas, Sunil
2
Wagner, Udo
2
Yang, Defeng
2
Yannopoulou, Natalia
2
Agarwal, Manoj Kumar
1
Agnihotri, Arpita
1
Akhtar, Pervaiz
1
Alamanos, Eleftherios
1
Albert, Noël
1
Ambroise, Laure
1
Ammi, Chantal
1
Andreu, Luisa
1
Antonetti, Paolo
1
Arsena, Ashley
1
Arslanagic-Kalajdzic, Maja
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Journal of business research : JBR
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
134
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81
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
82
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
83
The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Osburg, Victoria-Sophie
;
Akhtar, Pervaiz
;
Yoganathan, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 366-379
Persistent link: https://www.econbiz.de/10012105050
Saved in:
84
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
85
How smartphone advertising influences consumers' purchase intention
Martins, José
;
Costa, Catarina
;
Oliveira, Tiago
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
Saved in:
86
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
87
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
88
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
89
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
90
In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric
;
Roux, Elyette
;
Greifeneder, Rainer
- In:
Journal of business research : JBR
84
(
2018
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
Saved in:
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