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~isPartOf:"Journal of business research : JBR"
~subject:"Bankenregulierung"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Social network"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Marketingmanagement
Online-Marketing
Social network
Consumer behaviour
458
Konsumentenverhalten
458
Social Web
436
Social web
436
Internet marketing
312
Online retailing
206
Online-Handel
206
Digitalisierung
164
Digitization
164
Beziehungsmarketing
147
Relationship marketing
147
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Electronic Commerce
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Brand
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Soziales Netzwerk
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Innovation management
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Innovationsmanagement
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Digital platform
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Filieri, Raffaele
7
Ko, Eunju
7
Krishen, Anjala S.
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Richard, Marie-Odile
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Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Agarwal, Shaurya
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Berezan, Orie
4
Choi, Jeonghye
4
Kachroo, Pushkin
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bartikowski, Boris
3
Foroudi, Pantea
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Milne, George R.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
Bazi, Saleh
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Behl, Abhishek
2
Bellman, Steven
2
Bianchi, Constanza
2
Bijmolt, Tammo H. A.
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Cui, Geng
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Journal of business research : JBR
Journal of banking & finance
249
SpringerLink / Bücher
244
International journal of internet marketing and advertising : IJIMA
216
Journal of retailing and consumer services
199
Springer eBook Collection
155
NBER working paper series
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
140
Journal of financial stability
137
Journal of banking regulation
134
Management science : journal of the Institute for Operations Research and the Management Sciences
134
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
129
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
Journal of marketing communications
122
Technological forecasting & social change : an international journal
121
Working paper / National Bureau of Economic Research, Inc.
117
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
International journal of advertising : the review of marketing communications
105
IMF working papers
104
Industrial marketing management : the international journal for industrial and high-tech firms
101
Information systems research : ISR
101
NBER Working Paper
100
Discussion paper / Centre for Economic Policy Research
96
International journal of hospitality management
94
Electronic commerce research
86
Discussion papers / CEPR
85
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
83
Tourism management : research, policies, practice
83
Journal of money, credit and banking : JMCB
80
Journal of financial services research : JFSR
79
IMF country report
77
Journal of promotion management : innovations in planning and applied research
77
Journal of management information systems : JMIS
76
Business horizons
75
CESifo working papers
74
Policy research working paper : WPS
74
Cogent business & management
72
Journal of financial intermediation
69
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ECONIS (ZBW)
385
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1
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
6
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
7
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
8
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
9
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
10
Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique
;
Ruiz, Carla
;
Curras-Perez, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
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