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~isPartOf:"Journal of business research : JBR"
~subject:"Bankenregulierung"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Social web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Marketingmanagement
Online-Marketing
Social web
Consumer behaviour
458
Konsumentenverhalten
458
Social Web
436
Internet marketing
312
Online retailing
206
Online-Handel
206
Digitalisierung
164
Digitization
164
Beziehungsmarketing
147
Relationship marketing
147
E-commerce
142
Electronic Commerce
142
Brand management
136
Markenführung
136
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Virales Marketing
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58
Social network
58
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Innovation management
57
Innovationsmanagement
57
Digital platform
56
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55
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Filieri, Raffaele
9
Ko, Eunju
7
Krishen, Anjala S.
7
Dwivedi, Yogesh Kumar
6
Flavián Blanco, Carlos
6
Richard, Marie-Odile
6
Veloutsou, Cleopatra
6
Bigné Alcañiz, J. Enrique
5
Choi, Jeonghye
5
Kim, Juran
5
Rana, Nripendra P.
5
Agarwal, Shaurya
4
Berezan, Orie
4
Casaló, Luis V.
4
Dhir, Amandeep
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Aiello, Gaetano
3
Azer, Jaylan
3
Bartikowski, Boris
3
Black, Iain
3
Chatzipanagiotou, Kalliopi
3
Chen, Qimei
3
Foroudi, Pantea
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Jayawardhena, Chanaka
3
Kim, Alex Jiyoung
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Kyung Hoon
3
Liu, Martin J.
3
Milne, George R.
3
Oghazi, Pejvak
3
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Journal of business research : JBR
SpringerLink / Bücher
334
Journal of retailing and consumer services
314
Technological forecasting & social change : an international journal
263
Journal of banking & finance
254
International journal of internet marketing and advertising : IJIMA
243
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
Springer eBook Collection
201
NBER working paper series
188
Information systems research : ISR
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Management science : journal of the Institute for Operations Research and the Management Sciences
169
Working paper / National Bureau of Economic Research, Inc.
151
Journal of marketing communications
144
Tourism management : research, policies, practice
144
Journal of advertising research
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
142
Journal of financial stability
139
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
Journal of banking regulation
134
Journal of management information systems : JMIS
133
International journal of advertising : the review of marketing communications
127
Industrial marketing management : the international journal for industrial and high-tech firms
126
NBER Working Paper
126
International journal of hospitality management
125
Discussion papers / CEPR
118
Electronic commerce research
117
Journal of internet commerce
116
Psychology & marketing
115
Business horizons
110
IMF working papers
110
International journal of electronic marketing and retailing : IJEMR
110
CESifo working papers
103
Discussion paper / Centre for Economic Policy Research
103
International journal of business information systems : IJBIS
100
Journal of marketing management : MM
97
Journal of promotion management : innovations in planning and applied research
94
Journal of travel and tourism marketing
94
Management information systems : mis quarterly
92
Cogent business & management
89
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ECONIS (ZBW)
587
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1
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587
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
8
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
9
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
Liu, Yunxin
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434846
Saved in:
10
EU27 and USA institutions in the digital ecosystem : proposal for a digital presence measurement index
Ponzoa, José M.
;
Gómez, Andrés
;
Mas, José M.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468778
Saved in:
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