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~isPartOf:"Journal of business research : JBR"
~subject:"Bankenregulierung"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Marketingmanagement
Online-Marketing
Consumer behaviour
458
Konsumentenverhalten
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Social Web
436
Social web
436
Internet marketing
312
Online retailing
206
Online-Handel
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Digitalisierung
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Filieri, Raffaele
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Richard, Marie-Odile
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Dwivedi, Yogesh Kumar
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Ruiz Mafe, Carla
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Seo, Yuri
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Dennis, Charles
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Journal of business research : JBR
Journal of banking & finance
249
SpringerLink / Bücher
233
International journal of internet marketing and advertising : IJIMA
208
Journal of retailing and consumer services
190
Springer eBook Collection
152
NBER working paper series
141
Journal of financial stability
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of banking regulation
134
Journal of marketing communications
119
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Management science : journal of the Institute for Operations Research and the Management Sciences
112
Working paper / National Bureau of Economic Research, Inc.
112
International journal of advertising : the review of marketing communications
105
IMF working papers
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
NBER Working Paper
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Discussion paper / Centre for Economic Policy Research
91
Industrial marketing management : the international journal for industrial and high-tech firms
90
International journal of hospitality management
88
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
80
Journal of money, credit and banking : JMCB
79
Discussion papers / CEPR
78
Tourism management : research, policies, practice
78
IMF country report
77
Journal of promotion management : innovations in planning and applied research
77
Technological forecasting & social change : an international journal
77
Policy research working paper : WPS
74
Business horizons
71
Journal of financial services research : JFSR
71
Journal of financial intermediation
69
Economic review
67
Electronic commerce research
66
International journal of technology marketing : IJTMkt
66
International journal of advertising : the quarterly review of marketing communications
65
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ECONIS (ZBW)
345
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
6
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
7
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
8
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
9
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
10
Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique
;
Ruiz, Carla
;
Curras-Perez, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
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