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~isPartOf:"Journal of business research : JBR"
~subject:"Bibliometrics"
~subject:"Brand"
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Search: subject_exact:"Authenticity"
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Bibliometrics
Brand
Credibility
36
Glaubwürdigkeit
36
Consumer behaviour
25
Konsumentenverhalten
25
Authenticity
21
Brand management
18
Markenführung
18
Brand image
10
Markenimage
10
Advertising effects
9
Werbewirkung
9
Internet marketing
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Celebrity endorsement
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Online-Handel
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Virales Marketing
5
Werbung
5
Branding
4
Confidence
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Führungsstil
4
Leadership style
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Vertrauen
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Brand authenticity
3
Brand credibility
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Personality psychology
3
Persönlichkeitspsychologie
3
Salespeople
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3
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Behl, Abhishek
1
Cambra-Fierro, Jesus
1
Centeno, Edgar
1
Chatzopoulou, Elena
1
Chaudhuri, Himadri Roy
1
Couder, Julien
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
1
Dwivedi, Yogesh Kumar
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Gong, Xiushuang
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Halder, Deepa
1
Jiang, Jing
1
Melewar, T. C.
1
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1
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1
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1
Pereira, Vijay
1
Pham Thi Minh Ly
1
Pradhan, Debasis
1
Santiago, Joanna Krywalski
1
Siuki, Helen
1
Skinner, Heather
1
Tiago, Flávio Borges
1
Tiago, Maria Teresa Borges
1
Tin Trung Nguyen
1
Tuan Minh Phung
1
Valette-Florence, Pierre
1
Verma, Deepak
1
Wang, Jie
1
Wang, Yan
1
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Journal of business research : JBR
Journal of retailing and consumer services
4
Journal of marketing management : MM
3
The journal of brand management : an international journal
3
Discussion paper series / IZA
2
Europäische Hochschulschriften / 5
2
Journal of air transport management
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing
2
Psychology & marketing
2
Staff report
2
The Oxford handbook of positive organizational scholarship
2
Advanced issues in the economics of emerging markets
1
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Brand culture
1
Cambridge journal of economics
1
Cogent business & management
1
Computational & mathematical organization theory
1
Corporate communications : an international journal
1
Cross cultural & strategic management
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Discussion paper / Centre for Economic Policy Research
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Economics, management and financial markets
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European journal of marketing : EJM
1
IZA Discussion Paper
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IZA world of labor : evidence-based policy making
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Innovation und Absatz
1
International journal of hospitality management
1
International journal of services, economics and management
1
International marketing : emerging markets
1
International review on public and non-profit marketing
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
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Journal of economic surveys
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
3
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
7
Woke brand activism authenticity or the lack of it
Mirzaei, Abas
;
Wilkie, Dean C.
;
Siuki, Helen
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013194131
Saved in:
8
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
9
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
10
The effect of authenticity perceptions and brand equity on brand choice intention
Tuan Minh Phung
;
Pham Thi Minh Ly
;
Tin Trung Nguyen
- In:
Journal of business research : JBR
101
(
2019
),
pp. 726-736
Persistent link: https://www.econbiz.de/10012103564
Saved in:
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