//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Customer service"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer retention"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Customer service
Theorie
Customer retention
18
Kundenbindung
17
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Customer loyalty
6
Customer satisfaction
6
Kundenzufriedenheit
6
Gambling
3
Glücksspiel
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Customer value
2
Dienstleistungsqualität
2
Kundenwert
2
Lieferantenmanagement
2
Loyalty
2
Service quality
2
Social Web
2
Social network
2
Social relations
2
Social web
2
Soziale Beziehungen
2
Soziales Netzwerk
2
Supplier relationship management
2
Viral marketing
2
Virales Marketing
2
2000-2008
1
Attachment style
1
Attitudinal loyalty
1
B-to-B-Marketing
1
B2B context
1
Behavioral loyalty
1
Betriebliche Wertschöpfung
1
Brand community
1
Brand equity
1
Brand identification
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Eisingerich, Andreas B
1
Hultman, Magnus
1
Lages, Carmen
1
Mills, Mark
1
Oghazi, Pejvak
1
Park, C. Whan
1
Park, Jason Whan
1
Pol, Gratiana
1
Silveira, Catherine da
1
Simões, Cláudia
1
Theotokis, Aristeidis
1
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
16
Gabler Edition Wissenschaft
11
Springer eBook Collection / Business and Economics
11
Journal of retailing and consumer services
5
Berichte aus der Betriebswirtschaft
3
International journal of hospitality management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of product & brand management
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Basler Schriften zum Marketing
2
Cogent business & management
2
Dresdner Beiträge zur Wirtschaftsinformatik
2
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler Edition Wissenschaft / Forum Marketing
2
Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
Gabler-Edition Wissenschaft
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Hamburger Schriften zur Marketingforschung
2
Innovatives Markenmanagement
2
International journal of contemporary hospitality management
2
International journal of economic research
2
Journal of consumer behaviour : an international research review
2
Journal of contemporary management : JMC
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel and tourism marketing
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Research
2
Schriften zu Marketing und Management
2
Schriften zum innovativen Marketing
2
Schriftenreihe Schwerpunkt Marketing
2
The journal of brand management : an international journal
2
Wirtschaftswissenschaft
2
Zukunft im Handel : Studien für die Praxis
2
Academy of Management journal : AMJ
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
The role of brand logos in firm performance
Park, C. Whan
;
Eisingerich, Andreas B
;
Pol, Gratiana
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
Saved in:
3
Reconceptualizing brand identity in a dynamic environment
Silveira, Catherine da
;
Lages, Carmen
;
Simões, Cláudia
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10009720392
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->