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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Innovation"
~subject:"Online-Marketing"
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Brand image
Innovation
Online-Marketing
Distribution channel
60
Vertriebsweg
60
Consumer behaviour
28
Konsumentenverhalten
28
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
17
Relationship marketing
17
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16
Electronic Commerce
16
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16
Online-Handel
16
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11
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Choi, Jeonghye
2
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1
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Journal of business research : JBR
Journal of retailing and consumer services
16
Journal of retailing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing channels : ... distribution systems, strategy, and management
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of retail & distribution management
4
International journal of retail and distribution management
4
Marketing intelligence & planning
4
International journal of electronic marketing and retailing : IJEMR
3
International marketing review
3
SpringerLink / Bücher
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Working paper
3
Asia Pacific journal of marketing and logistics
2
Baltic Journal of Economic Studies
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Business horizons
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Decision sciences : DS
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Electronic commerce research
2
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of institutional and theoretical economics : JITE
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Omega : the international journal of management science
2
Quantitative marketing and economics : QME
2
Some perspectives on the modern theory of the firm
2
The journal of business & industrial marketing
2
The new institutional economics
2
Transportation research / E : an international journal
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ECONIS (ZBW)
15
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11
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
Saved in:
12
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
13
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat
;
Fu, Xiaorong
;
Xie, Qinghong
- In:
Journal of business research : JBR
78
(
2017
),
pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
Saved in:
14
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
15
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
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