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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Brand image
Konsumentenverhalten
Werbung
Brand management
583
Markenführung
583
Consumer behaviour
393
Markenimage
337
Brand
238
Markenartikel
231
Beziehungsmarketing
132
Relationship marketing
132
Social Web
103
Social web
103
Internet marketing
83
Online-Marketing
83
Luxury goods
74
Luxusgüter
74
Advertising effects
49
Werbewirkung
49
Marketing management
45
Marketingmanagement
45
Brand equity
39
Customer integration
37
Kundenintegration
37
Social media
37
Personality psychology
36
Persönlichkeitspsychologie
36
Branding
35
Advertising
32
Emotion
28
Customer satisfaction
25
Kundenzufriedenheit
25
Corporate reputation
24
Firmenimage
24
International marketing
24
Internationales Marketing
24
Brand loyalty
23
Corporate Social Responsibility
22
Corporate social responsibility
22
Einzelhandel
22
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395
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456
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456
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456
Conference paper
5
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5
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English
456
Author
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Ko, Eunju
10
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Melewar, T. C.
6
Merchant, Altaf
6
Filieri, Raffaele
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Guzman, Francisco
3
Halkias, Georgios
3
Hultman, Magnus
3
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Journal of business research : JBR
The journal of brand management : an international journal
348
The journal of product & brand management
339
Journal of retailing and consumer services
263
European journal of marketing : EJM
100
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
92
Journal of marketing communications
86
International journal of hospitality management
85
SpringerLink / Bücher
82
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of promotion management : innovations in planning and applied research
64
Marketing letters : a journal of research in marketing
61
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
The IUP journal of brand management : IJBRM
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Journal of strategic marketing
58
Journal of the Academy of Marketing Science
57
Journal of promotion management : JPM
56
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing
53
Journal of global marketing
51
Cogent business & management
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of retail & distribution management
40
International journal of contemporary hospitality management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
456
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456
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1
Me versus we : the role of luxury brand managers in times of co-creation
Riedmeier, Julia
;
Kreuzer, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013197898
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
6
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
7
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
8
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
9
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
10
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
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