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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~type_genre:"Conference paper"
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Brand image
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Markenführung
6
Markenimage
5
Brand
3
Customer value
3
Kundenwert
3
Markenartikel
3
Advertising effects
2
B-to-B-Marketing
2
Business-to-business marketing
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Social network
2
Soziales Netzwerk
2
Supplier relationship management
2
Theorie
2
Theory
2
Werbewirkung
2
Acquisition
1
Associations
1
Attitude
1
Attributions
1
Austauschtheorie
1
B2B relationship
1
Bank
1
Banking
1
Behavioral intention
1
Brand attitude
1
Brand attribute
1
Branding
1
Broadening
1
Buyer lock-in
1
Börsenkurs
1
Celebrity endorsement
1
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Article
5
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Conference paper
Article in journal
384
Aufsatz in Zeitschrift
384
Konferenzbeitrag
5
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English
5
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Aiello, Gaetano
1
Arsena, Ashley
1
Grohs, Reinhard
1
Jewell, Robert D.
1
Ko, Eunju
1
Lee, Chang Han
1
Mazodier, Marc
1
Merunka, Dwight
1
Pandelaere, Mario
1
Phan, Michel Cao Tuan
1
Reisinger, Heribert
1
Saenger, Christina
1
Silvera, David H.
1
Tikkanen, Henrikki
1
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Journal of business research : JBR
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
International journal of advertising : the quarterly review of marketing communications
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of marketing management : MM
4
The journal of brand management : an international journal
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Interdisciplinary management research XVI ; 1
1
Public personnel management
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Spatial transformation : processes, strategies, research design
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
5
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1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
3
Sponsorship effects of brand
management
: the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
4
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
5
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
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