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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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Search: subject:"Management"
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Brand image
Consumer behaviour
820
Konsumentenverhalten
820
Relationship marketing
626
Beziehungsmarketing
624
Innovation
618
Brand management
584
Markenführung
583
Innovation management
541
Innovationsmanagement
540
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412
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412
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384
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341
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339
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319
Marketingmanagement
319
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275
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275
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SME
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Organisatorischer Wandel
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160
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384
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Diamantopoulos, Adamantios
8
Foroudi, Pantea
7
Melewar, T. C.
6
Merchant, Altaf
5
Valette-Florence, Pierre
5
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Michel, Géraldine
4
Veloutsou, Cleopatra
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Aiello, Gaetano
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Foroudi, Mohammad Mahdi
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Molinillo, Sebastian
3
Moon, Hakil
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Pantano, Eleonora
3
Rose, Gregory
3
Roy, Sanjit
3
Spielmann, Nathalie
3
Tiago, Flávio Borges
3
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Journal of business research : JBR
The journal of brand management : an international journal
286
The journal of product & brand management
286
Journal of retailing and consumer services
180
Journal of travel and tourism marketing
87
Tourism management : research, policies, practice
85
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
82
Psychology & marketing
79
Journal of marketing communications
70
International journal of hospitality management
68
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of strategic marketing
55
SpringerLink / Bücher
54
Cogent business & management
51
Marketing letters : a journal of research in marketing
51
Journal of international consumer marketing
49
Journal of marketing management : MM
48
Journal of promotion management : innovations in planning and applied research
48
Journal of global marketing
46
International marketing review
45
The IUP journal of brand management : IJBRM
45
Journal of marketing
44
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
The journal of consumer marketing
43
International journal of consumer studies
42
Tourism management perspectives : TMP
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
38
European journal of marketing
36
Journal of Islamic marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of hospitality marketing & management
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Journal of business ethics : JOBE
33
Journal of fashion marketing and management
33
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ECONIS (ZBW)
384
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41
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384
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41
Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Bliese, Paul
- In:
Journal of business research : JBR
97
(
2019
),
pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
Saved in:
42
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
43
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
44
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
45
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
46
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
47
How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Gils, Suzanne van
;
Horton, Kate E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 455-463
Persistent link: https://www.econbiz.de/10011980252
Saved in:
48
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
49
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
50
Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli
- In:
Journal of business research : JBR
116
(
2020
),
pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
Saved in:
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