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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Consumer behaviour
Social Web
436
Social web
436
Konsumentenverhalten
200
Internet marketing
186
Online-Marketing
186
Social media
117
Markenführung
103
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
83
Virales Marketing
83
Brand image
62
Markenimage
62
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54
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54
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46
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Filieri, Raffaele
8
Flavián Blanco, Carlos
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Black, Iain
3
Casaló, Luis V.
3
Choi, Jeonghye
3
Hajli, Nick
3
Harrigan, Paul
3
Kim, Jikyung
3
Ranaweera, Chatura
3
Richard, Marie-Odile
3
Rita, Paulo
3
Seo, Yuri
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belei, Nina
2
Chang, Sue Ryung
2
Chen, Jie
2
Chen, Qimei
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Foroudi, Pantea
2
Gorton, Matthew
2
Horváth, Csilla
2
Jayawardhena, Chanaka
2
Kim, Hye-yŏng
2
Kim, Juran
2
Lim, Weng Marc
2
Lin, Zhibin
2
Liu, Martin J.
2
Liu, Ran
2
Mattila, Pekka
2
Milne, George R.
2
Moro, Sérgio
2
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Journal of business research : JBR
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
64
The journal of product & brand management
64
The journal of brand management : an international journal
55
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
47
International journal of advertising : the review of marketing communications
46
Psychology & marketing
42
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
38
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Information systems research : ISR
33
Journal of management information systems : JMIS
33
Journal of marketing
33
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
30
Electronic commerce research
30
International journal of hospitality management
29
Journal of fashion marketing and management
29
Business horizons
28
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Journal of the Academy of Marketing Science
27
Young consumers : insight and ideas for responsible marketers
27
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
233
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1
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
2
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
3
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
6
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
7
Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen
;
Saini, Ritesh
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
Saved in:
8
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
9
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
Liu, Yunxin
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434846
Saved in:
10
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
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