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~isPartOf:"Journal of business research : JBR"
~subject:"Canada"
~subject:"China"
~subject:"Marketingmanagement"
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Journal of business research : JBR
Journal of strategic marketing
7
Journal of international financial markets, institutions & money
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Marketing intelligence & planning
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Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
4
Journal of banking & finance
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of contemporary hospitality management
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Journal of food products marketing
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of multinational financial management
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Pacific-Basin finance journal
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Asia-Pacific journal of accounting & economics : APJAE
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Europäische Hochschulschriften / 5
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Handbook of research on ethnic and intra-cultural marketing
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International journal of production economics
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International review of economics & finance : IREF
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international money and finance
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Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
3
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
4
Understanding China's long-haul outbound travel market : an overlapped segmentation approach
Li, Xiang
;
Meng, Fang
;
Uysal, Muzaffer
;
Mihalik, Brian
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 786-793
Persistent link: https://www.econbiz.de/10009740446
Saved in:
5
Dynamic efficiency assessment of the Chinese hotel industry
Huang, Yinghua
;
Mesak, Hani I.
;
Hsu, Maxwell K.
;
Qu, Hailin
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10009549721
Saved in:
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