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~isPartOf:"Journal of business research : JBR"
~subject:"Celebrity-Werbung"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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Celebrity-Werbung
Electronic Commerce
Consumer behaviour
359
Konsumentenverhalten
359
Internet marketing
320
Online-Marketing
320
Advertising effects
207
Werbewirkung
207
Social Web
196
Social web
196
Advertising
171
Werbung
158
Brand management
154
Markenführung
154
Brand image
104
Markenimage
104
International marketing
102
Internationales Marketing
102
Viral marketing
79
Virales Marketing
79
Social media
76
Beziehungsmarketing
75
Relationship marketing
75
Online retailing
73
Online-Handel
73
Brand
70
Markenartikel
67
Marketing management
65
Marketingmanagement
65
Emotion
44
E-commerce
36
Luxury goods
31
Luxusgüter
31
USA
31
United States
31
Customer integration
30
Kundenintegration
30
Celebrity endorsement
27
Experiment
23
Bibliometrics
22
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Undetermined
58
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Article
63
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Aufsatz in Zeitschrift
Article in journal
63
Conference paper
1
Konferenzbeitrag
1
Language
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English
63
Author
All
Choi, Jeonghye
3
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Foroudi, Pantea
2
Peng, Ling
2
Adams, Kweku
1
Alavi, Sascha
1
Albert, Noël
1
Alcañiz, Mariano
1
Ambroise, Laure
1
Arsena, Ashley
1
Arthurs, Jonathan
1
Attah-Boakye, Rexford
1
Bagozzi, Richard P.
1
Bala, Pradip Kumar
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
Banerjee, Saikat
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Behl, Abhishek
1
Belhadi, Amine
1
Benkhati, Imane
1
Berg, Hanna
1
Bhardwaj, Pradeep
1
Bigné Alcañiz, J. Enrique
1
Bonnici, Joseph
1
Bresciani, Stefano
1
Briamonte, Massimiliano Farina
1
Cai, Ya-Jun
1
Cambra-Fierro, Jesus
1
Carlson, Brad D.
1
Carlson, Les
1
Casado-Molina, Ana-María
1
Cases, Anne-Sophie
1
Castell, Carolin
1
Centeno, Dave
1
Centeno, Edgar
1
Chatzopoulou, Elena
1
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Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
54
Psychology & marketing
35
International journal of electronic marketing and retailing : IJEMR
34
International journal of internet marketing and advertising : IJIMA
34
Journal of management information systems : JMIS
29
Information systems research : ISR
23
International journal of hospitality management
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Electronic commerce research
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of advertising research
19
Journal of internet commerce
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing communications
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
16
Marketing intelligence & planning
16
Journal of promotion management : JPM
15
Marketing letters : a journal of research in marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
14
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of marketing management : MM
14
Technological forecasting & social change : an international journal
14
Global business review
12
International journal of retail & distribution management
12
Journal of electronic commerce research : JECR
12
Journal of the Academy of Marketing Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
International journal of contemporary hospitality management
11
International journal of electronic commerce : IJEC
11
International journal of sports marketing & sponsorship
11
Journal of strategic marketing
11
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ECONIS (ZBW)
63
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1
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
4
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
5
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
6
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
7
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
8
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
9
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
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