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~isPartOf:"Journal of business research : JBR"
~subject:"Communication media"
~subject:"Multimedia"
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Search: ("Medienwirtschaft") AND NOT isPartOf:Wirtschaftsdienst
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Communication media
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Assaf, A. Georges
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Berné-Martínez, José-Martínez
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Cervantes-Zacarés, Desamparados
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Lan, Hao
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Journal of business research : JBR
Journal of media business studies
32
Political economies of the media : the transformation of the global media industries
12
Discussion papers / CEPR
10
Discussion paper series / IZA
8
Schriften zur Medienwirtschaft und zum Medienmanagement
8
The media industries and their markets : quantitative analyses
8
Journal of public economics
7
Reports and papers on mass communication
7
Advances in media, entertainment, and the arts (AMEA) book series
6
CESifo working papers
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Handbook of media economics ; volume 1
6
Journal of communication management : an international journal
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Lehrbuch
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Corporate reputation review : an international journal
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Kom / Kommission der Europäischen Gemeinschaften
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Reihe Medienstrukturen
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Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Working paper
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Corporate communications : an international journal
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Economics letters
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Gender in management : an international journal
4
Information economics and policy : IEP
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JMM : the international journal on media management
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Journal of economic behavior & organization : JEBO
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Media and convergence management
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Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
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Report / European Communication Council
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Review of accounting studies
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Springer eBook Collection
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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The journal of media economics
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Applied economics
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
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ECONIS (ZBW)
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1
The relevance of crowdfunding in the entrepreneurial framework from a specialized media perspective
Cervantes-Zacarés, Desamparados
;
Martí-Sánchez, Myriam
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014281046
Saved in:
2
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
3
Business failure and mass media : an analysis of media exposure in the context of delisting event
Sheng, Jie
;
Lan, Hao
- In:
Journal of business research : JBR
97
(
2019
),
pp. 316-323
Persistent link: https://www.econbiz.de/10012002980
Saved in:
4
Relationship norms and media gratification in relational brand communication
Simon, Françoise
- In:
Journal of business research : JBR
79
(
2017
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Saved in:
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