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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Corporate social responsibility"
~type:"article"
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Consumer behaviour
Corporate social responsibility
Nonprofit marketing
7
Nonprofit-Marketing
7
Nonprofit organization
4
Nonprofit-Organisation
4
Brand image
3
Charitable organization
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Altruismus
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Babin, Barry J.
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Hopkins, Christopher D.
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Ivens, Bjoern S.
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Koppenhafer, Leslie
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Krey, Nina
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Liu, Richie L.
1
Mulder, Mark
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Rauschnabel, Philipp A.
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Raymond, Mary Anne
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Journal of business research : JBR
International review on public and non-profit marketing
11
Journal of nonprofit & public sector marketing
6
International journal of nonprofit and voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
Psychology & marketing
3
International journal of nonprofit & voluntary sector marketing
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing
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Journal of marketing communications
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Journal of philanthropy and marketing
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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A handbook of corporate governance and social responsibility
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Baltic journal of management : BJM
1
Contemporary research in e-branding
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Cultural studies and anti-consumerism : a critical encounter
1
European journal of marketing : EJM
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Incorporating business models and strategies into social entrepreneurship
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Management research review
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Nonprofit management & leadership
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Nonprofit marketing : sectoral applications
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Qualitative market research : an international journal
1
Services marketing quarterly
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The journal of brand management : an international journal
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Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd
;
Mulder, Mark
;
Koppenhafer, Leslie
;
Scott, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
Saved in:
2
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
3
The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.
;
Shanahan, Kevin J.
;
Raymond, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Saved in:
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