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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
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Search: subject:"sponsorship"
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Consumer behaviour
Sponsoring
39
Sponsorship
39
Sportmarketing
20
Sports marketing
20
Brand image
15
Markenimage
15
Konsumentenverhalten
14
Sport
14
Sports
14
Brand management
11
Markenführung
11
Sport event
10
Sportveranstaltung
10
Corporate Social Responsibility
7
Corporate social responsibility
7
Public relations
7
Öffentlichkeitsarbeit
7
Advertising effects
5
Football
5
Fußball
5
Professional sports
5
Profisport
5
Werbewirkung
5
Sport organization
4
Sportorganisation
4
Brand
3
Cognition
3
Internet marketing
3
Kognition
3
Markenartikel
3
Online-Marketing
3
Social Web
3
Social web
3
Arbeitsgruppe
2
Beziehungsmarketing
2
Brand attitude
2
Branding
2
CSR fit
2
Event
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14
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Cornwell, T. Bettina
3
Grohs, Reinhard
2
Reisinger, Heribert
2
Backhaus, Christof
1
Boronczyk, Felix
1
Bourdeau, Brian L.
1
Breuer, Christoph
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Charlton, Aaron B.
1
Chien, P. Monica
1
Cobbs, Joe
1
Dalakas, Vassilis
1
Dens, Nathalie
1
Derbaix, Christian
1
Dreisbach, Jan
1
Guardia, Francisco Rejón
1
Habitzreuter, Anna Mei
1
Herrmann, Jean-Luc
1
Kacha, Mathieu
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
King, Jesse
1
Ko, Yong Jae
1
Koenigstorfer, Joerg
1
Madrigal, Robert
1
Martin, David S.
1
Nichols, Bridget Satinover
1
Pappu, Ravi
1
Pelsmacker, Patrick de
1
Santos, Manuel Alonso dos
1
Stephan, John
1
Tyler, B. David
1
Verhellen, Yann
1
Woisetschläger, David
1
Wolfsteiner, Elisabeth
1
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Journal of business research : JBR
International journal of sports marketing & sponsorship
18
Journal of sport management : the official journal of the North American Society of Sport Management
18
European Sport management quarterly : ESMQ
16
Sport management review
11
International journal of advertising : the review of marketing communications
10
International journal of sport management and marketing : IJSMM
10
European journal of marketing : EJM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Psychology & marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Journal of advertising research
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of customer behaviour
2
Journal of financial services marketing : JFSM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Research
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
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ECONIS (ZBW)
14
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Date (oldest first)
1
The impact of environmental CSR-linked sport
sponsorship
on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
2
Influencer advertising on social media : the multiple inference model on influencer-product congruence and
sponsorship
disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
3
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in
sponsorship
of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
4
The role of fan benefits in shaping responses to
sponsorship
activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
5
Better together? : harnessing the power of brand placement through program
sponsorship
messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
Improving fit perceptions for an incongruent
sponsorship
: associating a sports property to a brand via analogical articulation
Madrigal, Robert
;
King, Jesse
- In:
Journal of business research : JBR
124
(
2021
),
pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
Saved in:
7
The company you keep : brand image transfer in concurrent event
sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
8
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
9
Measuring the effectiveness of facility naming rights sponsorships
Martin, David S.
;
Bourdeau, Brian L.
;
Stephan, John
- In:
Journal of business research : JBR
110
(
2020
),
pp. 51-64
Persistent link: https://www.econbiz.de/10012237822
Saved in:
10
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
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