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~isPartOf:"Journal of business research : JBR"
~subject:"Digitale Plattform"
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Search: subject_exact:"Soziales Web"
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Digitale Plattform
Social Web
436
Social web
436
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
186
Online-Marketing
186
Social media
117
Brand management
103
Markenführung
103
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
83
Virales Marketing
83
Brand image
62
Markenimage
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Social network
54
Soziales Netzwerk
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Customer integration
46
Kundenintegration
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Online retailing
43
Online-Handel
43
Brand
34
Markenartikel
29
E-commerce
27
Electronic Commerce
27
Digital platform
23
Digitalisierung
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Digitization
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Social relations
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Advertising effects
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Betriebliche Wertschöpfung
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Value creation
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Werbewirkung
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Luxury goods
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Bigné Alcañiz, J. Enrique
1
Broekhuis, Manda
1
Broekhuizen, T. L. J.
1
Brough, Aaron R.
1
Cabras, Ignazio
1
Cai, Ya-Jun
1
Chan, Haksin
1
Chandna, Vallari
1
Chang, Yu
1
Choi, Tsan-Ming
1
Coussement, Kristof
1
Cowling, Peter
1
Davis, Joseph G.
1
Devlin, Sam
1
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1
Emrich, Oliver
1
Fernandes, Kiran
1
Foster, Joshua
1
Gaganpreet Singh
1
Gijsenberg, Maarten J.
1
Goumagias, Nikolaos
1
Graul, Antje R. H.
1
Han, Chunjia
1
Harrigan, Paul
1
He, Jiaxun
1
Hikkerova, Lubica
1
Hájek, Petr
1
Isaac, Mathew S.
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Kromidha, Endrit
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Kudenko, Daniel
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Li, Cui
1
Li, Feng
1
Li, Hong
1
Li, Matthew C.
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Li, Xia
1
Lowe, Fiona
1
Mačiulienė, Monika
1
Nucciarelli, Alberto
1
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1
Palmer, Mark
1
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Journal of business research : JBR
Information systems research : ISR
20
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Technological forecasting & social change : an international journal
15
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing and consumer services
10
Internet policy review : journal on internet regulation
9
Journal of management information systems : JMIS
9
Discussion papers / CEPR
7
Tourism management : research, policies, practice
7
Web 2.0 : neue Perspektiven für Marketing und Medien
7
Electronic commerce research
6
International journal of electronic commerce : IJEC
6
International journal of production economics
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Business horizons
5
Management information systems : mis quarterly
5
Strategic management journal
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
CESifo working papers
4
California management review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
Journal of global information management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of open innovation : technology, market, and complexity
4
Marketing science
4
Springer eBook Collection
4
Working papers / BRIE
4
Discussion paper series / IZA
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production research
3
JRC digital economy working paper
3
Journal of business models : JOBM
3
Journal of marketing
3
Journal of media business studies
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
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ECONIS (ZBW)
23
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1
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
2
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
5
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
8
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
9
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
10
Institutional pioneers and articulation work in digital platform infrastructure-building
Palmer, Mark
;
Toral, Inci
;
Truong, Yann
;
Lowe, Fiona
- In:
Journal of business research : JBR
142
(
2022
),
pp. 930-945
Persistent link: https://www.econbiz.de/10013169473
Saved in:
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