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~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Theorie"
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Search: subject_exact:"Messung"
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Internet marketing
Theorie
Measurement
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Messung
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Consumer behaviour
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Agyeiwaah, Elizabeth
1
Baboo, Shabanaz
1
Donthu, Naveen
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Hair, Joseph F.
1
Howard, Matt C.
1
Hu, Bing
1
Kock, Florian
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Journal of business research : JBR
Insurance / Mathematics & economics
100
NBER working paper series
83
NBER Working Paper
79
Working paper / National Bureau of Economic Research, Inc.
74
European journal of operational research : EJOR
48
Finance and stochastics
30
SpringerLink / Bücher
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Economics letters
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Risks : open access journal
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The review of income and wealth : journal of the International Association for Research in Income and Wealth
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Gabler Edition Wissenschaft
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Europäische Hochschulschriften / 5
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Finance research letters
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Journal of economic inequality
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Mathematical finance : an international journal of mathematics, statistics and financial theory
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The American economic review
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International journal of theoretical and applied finance
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The economic journal : the journal of the Royal Economic Society
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ECONIS (ZBW)
8
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1
Advancing the understanding of the resident pro-tourism behavior scale : an integration of item response theory and classical test theory
Liu, Jing
;
Lin, Hua
;
Hu, Bing
;
Zhou, Zixiong
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 113-125
Persistent link: https://www.econbiz.de/10013168054
Saved in:
2
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
3
Social media attachment : conceptualization and formative index construction
Baboo, Shabanaz
;
Nunkoo, Robin
;
Kock, Florian
- In:
Journal of business research : JBR
139
(
2022
),
pp. 437-447
Persistent link: https://www.econbiz.de/10013194202
Saved in:
4
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
5
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.
;
Howard, Matt C.
;
Nitzl, Christian
- In:
Journal of business research : JBR
109
(
2020
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012238033
Saved in:
6
Auxiliary theories as translation mechanisms for measurement model specification
Sajtos, Laszlo
;
Magyar, Bertalan
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3186-3191
Persistent link: https://www.econbiz.de/10011507975
Saved in:
7
Measuring overconfidence : methodological problems and statistical artifacts
Olsson, Henrik
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1766-1770
Persistent link: https://www.econbiz.de/10010379234
Saved in:
8
Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu
;
Donthu, Naveen
;
Yaveroglu, Idil
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10003451427
Saved in:
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