//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Unternehmenskultur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Public relations"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Unternehmenskultur
Public relations
77
Öffentlichkeitsarbeit
77
Corporate Social Responsibility
32
Corporate social responsibility
32
Consumer behaviour
21
Konsumentenverhalten
21
Corporate reputation
19
Firmenimage
19
Communication
17
Social Web
16
Social web
16
Kommunikation
15
Stakeholder
14
Brand management
13
Markenführung
13
Corporate culture
12
Corporate disclosure
11
Reputation
11
Unternehmenspublizität
11
Crisis management
10
Krisenmanagement
10
Online-Marketing
10
Social media
10
Brand image
9
Markenimage
9
Crisis communication
8
Advertising effects
7
Beziehungsmarketing
7
CSR communication
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Sponsoring
7
Sponsorship
7
Werbewirkung
7
Brand architecture
6
Corporate identity
6
Markenarchitektur
6
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Balmer, John M.T.
2
Kitchen, Philip J.
2
Melewar, T. C.
2
Podnar, Klement
2
Shaalan, Ahmed
2
Tourky, Marwa
2
Altinigne, Nesenur
1
Andersen, Sophie Esmann
1
Azer, Jaylan
1
Barnes, Liz
1
Belei, Nina
1
Blasco-Arcas, Lorena
1
Blazquez Cano, Marta
1
Buzeta, Cristian
1
Castro, Vítor
1
De Roeck, Kenneth
1
Devereux, Luke
1
Diehl, Sandra
1
Dinnie, Keith
1
Donavan, D. Todd
1
Elayan, Suzanne
1
Flint, Daniel J.
1
Gamze, Didem
1
Giebelhausen, Michael
1
Golicic, Susan L.
1
Grety, Anaïs
1
Gómez-Frías, Víctor
1
Harrigan, Paul
1
Hinson, Robert
1
Hooijdonk, Charlotte van
1
Horváth, Csilla
1
Ifie, Kemefasu
1
Johansen, Trine Susanne
1
Karaosmanoglu, Elif
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Kleer, Nicola
1
Kosiba, John Paul Basewe
1
Kunz, Reinhard
1
Lange, Thomas
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Corporate communications : an international journal
43
Journal of communication management : an international journal
16
Corporate reputation review : an international journal
12
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
European journal of marketing : EJM
9
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
SpringerLink / Bücher
8
Journal of business ethics : JOBE
6
Journal of promotion management : JPM
5
Strategic corporate communication in the digital age
5
Corporate social responsibility and environmental management
4
International journal of business communication : IJBC : a publication of the Association for Business Communication
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International journal of internet marketing and advertising : IJIMA
4
International studies of management and organization
4
Journal of nonprofit & public sector marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Management communication quarterly : an international journal
4
Marketing intelligence & planning
4
Nonprofit management & leadership
4
Quick Guide
4
Springer eBook Collection
4
The journal of brand management : an international journal
4
Business horizons
3
Central European business review : CEBR
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Health marketing quarterly
3
Journal of business strategy
3
Journal of communication management
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Long range planning : LRP ; international journal of strategic management
3
Psychology & marketing
3
Schriftenreihe Communicatio
3
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
3
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
2
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
3
Be good and look good : communicating the triple bottom line through corporate websites
Sánchez-Chaparro, Teresa
;
Soler-Vicén, Miguel Ángel
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 136-145
Persistent link: https://www.econbiz.de/10013184963
Saved in:
4
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
5
The corporate reputation and consumer-company identification link as a sensemaking process : a cross-level interaction analysis
Wolter, Jeremy S.
;
Donavan, D. Todd
;
Giebelhausen, Michael
- In:
Journal of business research : JBR
132
(
2021
),
pp. 289-300
Persistent link: https://www.econbiz.de/10012581608
Saved in:
6
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
7
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
8
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
9
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
10
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->