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~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
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Internet marketing
Public relations
77
Öffentlichkeitsarbeit
77
Corporate Social Responsibility
32
Corporate social responsibility
32
Consumer behaviour
21
Konsumentenverhalten
21
Corporate reputation
19
Firmenimage
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Communication
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Social web
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Azer, Jaylan
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Belei, Nina
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Blasco-Arcas, Lorena
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Journal of business research : JBR
Corporate communications : an international journal
10
Journal of communication management : an international journal
10
International journal of advertising : the review of marketing communications
8
Journal of promotion management : JPM
5
Strategic corporate communication in the digital age
5
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Quick Guide
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Business horizons
3
Central European business review : CEBR
3
Corporate reputation review : an international journal
3
Health marketing quarterly
3
Journal of business ethics : JOBE
3
Journal of nonprofit & public sector marketing
3
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
3
Administrative Sciences : open access journal
2
Ethical practice of social media in public relations
2
European journal of marketing : EJM
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Journal of media business studies
2
Journal of promotion management : innovations in planning and applied research
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Journal of travel and tourism marketing
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Medizinprodukte-Management
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
PRCA practice guides
2
Psychology & marketing
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Tourism management : research, policies, practice
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
2
Young consumers : insight and ideas for responsible marketers
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essentials
2
2019 Canadian Academic Accounting Association (CAAA) Annual Conference
1
Accounting research journal
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Accounting, auditing & accountability journal
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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ECONIS (ZBW)
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1
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
2
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
3
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
4
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
5
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
6
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
7
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
8
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
9
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
10
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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