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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
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Konsumentenverhalten
Marketing
Bibliometrics
77
Bibliometrie
77
Systematic literature review
54
Literature review
37
Bibliometric analysis
19
Consumer behaviour
18
Innovation
10
Innovation management
8
Innovationsmanagement
8
Relationship marketing
8
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Beziehungsmarketing
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6
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Business start-up
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Einzelhandel
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Emerging economies
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Literature Review
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Markenimage
4
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Social web
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Paul, Justin
3
Andreini, Daniela
2
Behl, Abhishek
2
Pedeliento, Giuseppe
2
Perez-Vega, Rodrigo
2
Solerio, Chiara
2
Vrontis, Demetris
2
Zarantonello, Lia
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Alvarez, Claudio
1
Aly, Marwa
1
Basu, Rituparna
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Bindra, Sunali
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Borghei Razavi, Niloofar
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1
David, Meredith E.
1
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1
Dhir, Sanjay
1
Doherty, Anne Marie
1
Francke, Anna Elena
1
George, Morris
1
Glyptis, Loukas
1
Gurzki, Hannes
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Hopkinson, Paul
1
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Jain, Kokil
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Kadić-Maglajlić, Selma
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1
Kinias, Ioannis
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Krasonikolakis, Ioannis
1
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1
Lim, Weng Marc
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Journal of business research : JBR
International journal of consumer studies
30
The marketing review
8
Psychology & marketing
5
The journal of brand management : an international journal
5
Journal of consumer marketing
4
Marketing intelligence & planning
4
Cogent business & management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of technology marketing : IJTMkt
3
Journal of retailing and consumer services
3
Management research review
3
Management review quarterly
3
Technological forecasting & social change : an international journal
3
A Research Agenda for Service Marketing
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
European journal of marketing
2
European management journal
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Transport reviews : a transnational transdisciplinary journal
2
Wine Economics and Policy
2
2011 Conference (55th), February 8-11, 2011, Melbourne, Australia
1
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Arts and the market : AAM
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business strategy and the environment
1
Consumer behavior review : CBR
1
Electronic commerce research
1
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ECONIS (ZBW)
23
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23
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1
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
2
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
3
Consumer self-regulation : looking back to look forward : a systematic
literature
review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
4
A systematic review and bibliometric analysis of the dark side of customer behavior : an integrative customer incivility framework
Lages, Cristiana R.
;
Perez-Vega, Rodrigo
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288831
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic
literature
review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Family business research : a systematic review and an uncelebrated role of marketing
Kinias, Ioannis
;
Chalis, Spyridon
;
Glyptis, Loukas
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014302576
Saved in:
7
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
8
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
9
Pain (and pleasure) in marketing and consumption : an integrative
literature
review
and directions for future research
Kastanakis, Minas N.
;
Magrizos, Solon
;
Kampouri, Katerina
- In:
Journal of business research : JBR
140
(
2022
),
pp. 189-201
Persistent link: https://www.econbiz.de/10013040661
Saved in:
10
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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