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~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
~subject:"Multinationales Unternehmen"
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Markenimage
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Bibliometrics
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Journal of business research : JBR
International business review : the official journal of the European International Business Academy
6
Journal of world business : JWB
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of international management
5
Review of international business and strategy
5
European journal of international management : EJIM
4
International journal of consumer studies
4
Management international review : MIR ; journal of international business
4
Administrative Sciences : open access journal
3
Advances in global leadership
3
International marketing review
3
Journal of global mobility : the home of expatriate management research
3
Asia Pacific business review
2
Business research quarterly : BRQ
2
Critical perspectives on international business
2
European journal of marketing
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International review on public and non-profit marketing
2
Management research review
2
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
2
Marketing intelligence & planning
2
The International trade journal
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of human resources : APJHR
1
Asia Pacific journal of management
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asian business & management
1
Athens journal of business & economics : AJBE
1
Benchmarking : an international journal
1
Context-based Entrepreneurship : The Importance of Location, Time, and Culture
1
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1
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Economia politica : journal of analytical and institutional economics
1
Entrepreneurial business and economics review : EBER
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
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Human resource management review
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ECONIS (ZBW)
7
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1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Unraveling business model innovation in firm internationalization : a systematic
literature
review
and future research agenda
Evers, Natasha
;
Ojala, Arto
;
Sousa, Carlos M. P.
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014281159
Saved in:
3
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
4
Contrasting knowledge development for internationalization among emerging and advanced economy firms : a review and future research
Nelaeva, Alena
;
Nilssen, Frode
- In:
Journal of business research : JBR
139
(
2022
),
pp. 232-256
Persistent link: https://www.econbiz.de/10013194173
Saved in:
5
Upper echelons and firm internationalization : a critical review and future directions
Popli, Manish
;
Ahsan, Faisal M.
;
Mukherjee, Debmalya
- In:
Journal of business research : JBR
152
(
2022
),
pp. 505-521
Persistent link: https://www.econbiz.de/10013494008
Saved in:
6
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
7
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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