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~isPartOf:"Journal of business research : JBR"
~subject:"Markentransfer"
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Markentransfer
Brand management
583
Markenführung
583
Consumer behaviour
492
Konsumentenverhalten
492
Brand image
473
Markenimage
473
Brand
272
Markenartikel
270
Beziehungsmarketing
158
Relationship marketing
158
Social Web
114
Social web
114
Luxury goods
99
Luxusgüter
99
Internet marketing
92
Online-Marketing
92
Advertising effects
56
Werbewirkung
56
Marketing management
55
Marketingmanagement
55
Brand equity
50
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer satisfaction
40
Kundenzufriedenheit
40
Customer integration
39
Kundenintegration
39
Social media
39
Advertising
37
Branding
35
Emotion
35
Corporate reputation
33
Designation of origin
33
Firmenimage
33
Herkunftsbezeichnung
33
Werbung
33
Markentreue
32
China
29
Corporate Social Responsibility
27
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Article
22
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22
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English
22
Author
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Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Ayadi, Kafia
1
Bindroo, Vishal
1
Biraglia, Alessandro
1
Boronczyk, Felix
1
Bravo, Rafael
1
Brengman, Malaika
1
Breuer, Christoph
1
Bóveda-Lambie, Adriana
1
Cao, Lanlan
1
Chatterjee, Subimal
1
Cheong, Yunjae
1
Dall'Olmo Riley, Francesca
1
Dawar, Niraj
1
Ding, Yi
1
Donthu, Naveen
1
Feng, Wenting
1
Gerrath, Maximilian H. E. E.
1
Geuens, Maggie
1
Goedertier, Frank
1
He, Hongwei
1
Heath, Timothy B.
1
Hem, Leif Egil
1
Hultman, Magnus
1
Iversen, Nina Marianne
1
Janssens, Wim
1
Ke, Nianman
1
Kim, Jungkeun
1
Kim, Kihan
1
Kim, Kyeongheui
1
Lim, Choong Hoon
1
Liu, Di
1
Liu, Martin J.
1
Luo, Jun
1
Majid, Kashef Abdul
1
Malshe, Ashwin Vinod
1
Manthiou, Aikaterini
1
Martínez Salinas, Eva
1
Michel, Géraldine
1
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Journal of business research : JBR
The journal of brand management : an international journal
28
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
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ECONIS (ZBW)
22
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1
Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
2
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
3
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
4
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
5
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
6
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
7
Consumer acceptance of brand extensions : is parental fit preeminent?
Miniard, Paul W.
;
Alvarez, Cecilia M. O.
;
Mohammed, …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 335-345
Persistent link: https://www.econbiz.de/10012288610
Saved in:
8
Extension and customer reaction on sharing economy platforms : the role of customer inertia
Cao, Lanlan
;
Manthiou, Aikaterini
;
Ayadi, Kafia
- In:
Journal of business research : JBR
144
(
2022
),
pp. 513-522
Persistent link: https://www.econbiz.de/10013185005
Saved in:
9
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
10
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
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