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~isPartOf:"Journal of business research : JBR"
~subject:"Market entry"
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Do perceived pioneering advantages lead to first-mover decisions?
Song, Michael
;
Zhao, Yuzhen Lisa
;
Di Benedetto, C. Anthony
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1143-1152
Persistent link: https://www.econbiz.de/10009756176
Saved in:
2
A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies
Otto, Peter
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1173-1181
Persistent link: https://www.econbiz.de/10003766646
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