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~isPartOf:"Journal of business research : JBR"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Theorie
Consumer behaviour
458
Konsumentenverhalten
458
Social Web
436
Social web
436
Internet marketing
312
Online retailing
206
Online-Handel
206
Digitalisierung
164
Digitization
164
Beziehungsmarketing
147
Relationship marketing
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Aufsatz in Zeitschrift
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343
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Filieri, Raffaele
7
Ko, Eunju
7
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Choi, Jeonghye
5
Dwivedi, Yogesh Kumar
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Kim, Juran
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Krishen, Anjala S.
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Rana, Nripendra P.
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Yoon, Sukki
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Bartikowski, Boris
3
Hajli, Nick
3
Kim, Alex Jiyoung
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Milne, George R.
3
Okazaki, Shintaro
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Ruiz Mafe, Carla
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Seo, Yuri
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
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Bazi, Saleh
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Behl, Abhishek
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Bellman, Steven
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Bianchi, Constanza
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Chatzipanagiotou, Kalliopi
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Chen, Jie
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Chen, Qimei
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Chen, Yi-Min
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Choi, Yung Kyun
2
Chung, Jaihak
2
Cui, Geng
2
Curras-Perez, Rafael
2
Dennis, Charles
2
Dessart, Laurence
2
Donthu, Naveen
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Journal of business research : JBR
International journal of industrial organization
418
Economics letters
316
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
297
Journal of regulatory economics
258
European economic review : EER
213
Journal of retailing and consumer services
205
International journal of internet marketing and advertising : IJIMA
199
Management science : journal of the Institute for Operations Research and the Management Sciences
198
The Rand journal of economics
176
Journal of public economics
173
Journal of economic behavior & organization : JEBO
156
The journal of industrial economics
155
Review of industrial organization : RIO
154
Journal of economics
152
International tax and public finance
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
Journal of international economics
132
Journal of economic theory
131
Regional science & urban economics
128
European journal of operational research : EJOR
125
Journal of public economic theory
124
The American economic review
124
Journal of banking & finance
120
Information economics and policy : IEP
115
Information systems research : ISR
113
Journal of marketing communications
112
Journal of advertising research
111
Technological forecasting & social change : an international journal
109
Games and economic behavior
105
International journal of advertising : the review of marketing communications
104
The Canadian journal of economics
103
Journal of economics & management strategy : JEMS
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
101
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Review of international economics
100
International economic review
95
Economic modelling
94
Economic theory : official journal of the Society for the Advancement of Economic Theory
93
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ECONIS (ZBW)
343
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
6
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
7
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
8
Equilibrium blockchain adoption strategies for duopolistic competitive platforms with network effects
Xu, Biao
;
Li, Hao
;
Zhang, Xiaodan
;
Brashear-Alejandro, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303793
Saved in:
9
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
10
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
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