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~isPartOf:"Journal of business research : JBR"
~subject:"Persuasion knowledge"
~subject:"Sales promotion"
~subject:"United States"
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Peng, Ling
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Journal of business research : JBR
International journal of market research : JMRS ; the journal of the Market Research Society
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Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
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2
Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
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