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~isPartOf:"Journal of business research : JBR"
~subject:"Profisport"
~subject:"Sport policy"
~subject:"United States"
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Profisport
Sport policy
United States
Sports marketing
37
Sportmarketing
36
Sport
25
Sports
25
Consumer behaviour
21
Konsumentenverhalten
21
Sponsoring
20
Sponsorship
20
Sport event
14
Sportveranstaltung
14
Professional sports
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Brand management
8
Football
8
Fußball
8
Markenführung
8
Markenimage
8
Sport organization
7
Sportorganisation
7
Advertising effects
5
Werbewirkung
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Gambling
4
Glücksspiel
4
Innovation
4
Social Web
4
Social web
4
Motivation
3
Public relations
3
Öffentlichkeitsarbeit
3
Advertising
2
Arbeitsgruppe
2
Big event
2
Customer satisfaction
2
Digitalisierung
2
Digitization
2
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12
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Alvarez, Isabel
1
Backhaus, Christof
1
Brittain, Ian
1
Buzeta, Cristian
1
Cobbs, Joe
1
Cornwell, T. Bettina
1
Dalakas, Vassilis
1
Dreisbach, Jan
1
Fazal-e-Hasan, Syed
1
Fink, Elian
1
Funk, Daniel C.
1
Gonzalez-Serrano, Maria H.
1
Gupta, Keshav
1
Hing, Nerilee
1
Houghton, David M.
1
Hultman, Magnus
1
Jones, Paul
1
Kennedy, Heather
1
Koronios, Konstantinos
1
Lamont, Matthew
1
Lopez, Colin
1
Loveland, Katherine E.
1
Manzur, Enrique
1
Marlier, Mathieu
1
Merchant, Altaf
1
Merten, Sebastian
1
Mills, Mark
1
Mortimer, Gary
1
Neale, Larry
1
Nichols, Bridget Satinover
1
Oghazi, Pejvak
1
Orth, Ulrich R.
1
Pizzo, Anthony D.
1
Porreca, Rocco
1
Rose, Gregory
1
Rose, Mei
1
Schneiders, Christopher
1
Sekhon, Harjit
1
Sekhon, Jaswinder
1
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Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
98
International journal of sport management and marketing : IJSMM
97
Journal of sport management : the official journal of the North American Society of Sport Management
87
International journal of sports marketing & sponsorship
78
Sport management review
78
European Sport management quarterly : ESMQ
64
Journal of sports economics
23
International journal of sport finance
16
Sport, Business and Management : an international journal ; SBM
13
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Routledge international handbooks
6
Services marketing quarterly
6
Journal of promotion management : JPM
5
Sport marketing in a global environment : strategic perspectives
5
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
The marketing review
4
The service industries journal
4
Tourism management perspectives : TMP
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
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ECONIS (ZBW)
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1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
5
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
6
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
7
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
8
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
9
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
10
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
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